There's a lot of buzz in the Celiac world today because Domino's has just started offering a gluten-free crust.
Because even though the *actual* crust is gluten free, they can't really make their kitchens, or their other ingredients, safe from cross contamination. And it's a lot to ask of their 16-year-old managers, to basically sterilize the kitchen before prepping a GF pizza. So how can they call it gluten free? And who is it aimed toward? The company has the decency to add a disclaimer, and it is a bit more
strongly worded than the typical CYA statements that companies use.
Domino's flat out says that their pizza isn't safe for Celiacs. Great. But then why bother? Who would willingly eat GF if they didn't absolutely have to? And if they absolutely have to, how can this Domino's deal be safe for them?
Bravo to the company for understanding that gluten free diets are becoming more and more common. Bravo for bringing the issue to the attention of the general public.
But BOOOOOOO to everything else about this. All it is doing is making it harder for Celiacs to make people understand the severity of their situation.
I see it now - well meaning friends surprising their Celiac buddies with a Domino's GF pizza at the next gathering, thinking they've done such a great thing, and the Celiac having to explain - again - that just because something claims to be gluten free doesn't mean it's safe. Then a food fight breaks out, someone gets clocked with an empty Fox Barrel bottle, total anarchy. Do you see what you're doing, Domino's? You are ruining friendships.
* This is not the first time Domino's has gotten on my bad side. I was once rear-ended by a Domino's delivery driver, thus totaling my car and effing up my back pretty good. This just adds insult to injury. Thanks for mocking me, Domino's.